ROLE
Lead Designer
TIMELINE
September 2024 - June 2025
SKILLS
Visual Design, Project Management
TOOLS
Figma, Canva
Sole Designer · 2025 Team Recruitment
Team Recruitment Info Slides
Rola Abdelwahab and Ann Yang · Team Merch Designs
Reflections · One of my favorite projects I’ve worked on
As the Lead Graphic Designer for TEDxUCSanDiego, I oversaw the creation of all promotional materials for our 2024-2025 year.
I collaborated closely with my incredibly talented designer friend, Rola Abdelwahab, to create all of the visuals for Salon 2, Salon 3, and our 2025 Main Conference, which had an attendence of 300+ people.
Achieved a 205% increase in team applications as the sole designer for TEDx recruitment
Designed digital promotional posts that have attracted 10,000+ views and boosted Instagram following by 25%
Created graphics for 3 major TEDx events
Overview
Outcomes (TLDR Version)
To Wrap it Up
This was project was especially meaningful to me because I got to work on a product I’m passionate about! As someone who brews coffee as part of her morning ritual, I enjoyed hearing the story behind why the founder created Immersion and ultimately help him create a digital storefront that reflected his passion for coffee.
One of my biggest takeaways is the power of acquiring information straight from the source. Visiting Immersion’s cafes and speaking with Birtain helped me understand the brand essence more deeply, informing me of how to design the tone and nuances of the website.
I also took some photos for Immersion’s Instagram and website!
TEDxUCSanDiego
Curating the Visual Identity for TEDxUCSanDiego 2025
UC San Diego’s TEDx branch, bringing together leading thinkers and doers to share ideas in technology, entertainment, design, and more.
Rola Abdelwahab and Ann Yang · Team Merch Designs
Rola Abdelwahab and Ann Yang · “Golden Hour” - Salon 2
Rola Abdelwahab and Ann Yang · “Waiting Room” - Salon 3
Rola Abdelwahab and Ann Yang · “Imitation” - Main Conference
Reflections · One of my favorite projects I’ve worked on
To Wrap it Up
This was project was especially meaningful to me because I got to work on a product I’m passionate about! As someone who brews coffee as part of her morning ritual, I enjoyed hearing the story behind why the founder created Immersion and ultimately help him create a digital storefront that reflected his passion for coffee.
One of my biggest takeaways is the power of acquiring information straight from the source. Visiting Immersion’s cafes and speaking with Birtain helped me understand the brand essence more deeply, informing me of how to design the tone and nuances of the website.
I also took some photos for Immersion’s Instagram and website!
MAIN CONFERENCE 2025
May 17, 2025 | Price Center Theater
Doors Open 3PM
Designed with the help of many coffees
Ann Yang
Let’s dive in